Space can be sorted into two categories: negative space, and positive space. Negative space refers to the unfilled part of a design,...

Texture is the way a design appears to feel. It primarily relies on your previous experiences with textures and how they look to...

Color can be used many different ways in design. Color can be used to elicit a certain time or place (white for snow; warm tones for a...

Lines are continuous marks with various lengths, thicknesses, and shape/direction. Lines are essentially the backbone (to me, at least)...

Repetition and pattern are similar, but they are not the same thing. A pattern is a set of identical pieces of an image that come...

In a design, a pattern is a more or less identically repeated texture. Using a pattern can sometimes make a design difficult to look at...

Hierarchy can be used to ensure that the viewer notices a certain part of your design first, because hierarchy is the arrangement of...

Proximity is the closeness of objects. The example below (source) represents two different types of proximity, tagged as fragmented and...

Contrast is the state of being strikingly different from something else, typically something in juxtaposition or close association. My...